Amid economic uncertainty and shifting cultural values, the luxury sector is redefining what prestige truly means. This session explored how modern luxury is moving beyond status symbols—toward purpose, personalization, and experience—and what strategies brands can adopt to remain relevant to a conscious, digital-first audience.
As consumer behavior fractures across platforms and AI-driven environments reshape discovery, identity alone is no longer enough. This panel explored why identity-first strategies are losing relevance in today’s fragmented landscape—and how personified, context-aware models drive performance without relying on unstable signals or intrusive tracking.
AI isn’t coming—it’s already transforming how consumers discover, decide, and buy. From ChatGPT to Gemini, new AI assistants are becoming the gatekeepers of attention. This session explored how AI is redefining performance, the growing importance of context and utility, and what marketers must do now to stay relevant in this shifting ecosystem.
This conversation unpacked how advertising can drive both commercial success and societal progress. As privacy, inclusivity, and sustainability become business imperatives—not just buzzwords—panelists introduced CAN’s new Guiding Principles and offered actionable insights for brands looking to lead responsibly without sacrificing performance.
Ogury One: Future-Proof Activation at Your Fingertips
Our suite wasn’t just a place to talk—it was a space to see real innovation in action. Guests got hands-on with Ogury One, our innovative platform, which empowers agencies and brands to seamlessly plan, activate, and optimize campaigns with Personified Advertising.
Connection Meets Celebration
Of course, it wouldn’t be Cannes without a celebration. From our exclusive opening party to curated happy hours, we connected with partners old and new in our suite overlooking the Mediterranean.
Whether discussing the future of addressability over breakfast or clinking glasses as the sun set over Cannes, we created space for ideas to flourish—and partnerships to grow.
Until Next Year…
Thank you to everyone who joined us at Ogury à Cannes 2025. Whether you attended a panel, connected with our team, or simply stopped by for a glass of rosé—we’re grateful for your time and your ideas.
Want to dive deeper into Ogury’s approach? Get in touch with our team—we’d love to continue the conversation.
À l’année prochaine, Cannes.