As the sun sets over the Croisette and another unforgettable week in Cannes comes to a close, one message from Ogury’s suite rang clear: digital advertising isn’t just evolving—it’s being redefined.
In a market shaped by signal loss, platform control, and rising consumer expectations, Ogury didn’t just participate—we offered a clear, bold vision: advertising that is intelligent, ethical, and human by design.
From June 16–19, we hosted an unforgettable experience at our suite on Boulevard de la Croisette, welcoming global leaders across brands, agencies, and publishers. Through provocative panels, immersive Ogury One demos, and vibrant networking moments, we dove deep into the industry's future.
Panels That Challenged the Status Quo
Ogury and industry experts took on digital advertising’s most pressing challenges—from AI disruption to the evolving meaning of luxury and responsibility in advertising.
- Luxury Reimagined: Understanding the New Codes of Desire
- Laura Danzer, Global Head of Media, Loewe
- Gary Pinagot, Digital & Client Engagement Director, Balenciaga
- Anne Piérard-Marcombe, Sales Director, Global Brands, Ogury
Amid economic uncertainty and shifting cultural values, the luxury sector is redefining what prestige truly means. This session explored how modern luxury is moving beyond status symbols—toward purpose, personalization, and experience—and what strategies brands can adopt to remain relevant to a conscious, digital-first audience.
As Gary Pinagot noted during the discussion, “Luxury is no longer about ownership—it’s about resonance.”
- The Future Isn’t Cookieless—It’s Personified
- Alexander Stone, SVP, Advanced Video & Agency Partnerships, Horizon
- Rachel Smith, CEO, ExchangeWire
- Wilfried Schobeiri, CTO, Ogury
As consumer behavior fractures across platforms and AI-driven environments reshape discovery, identity alone is no longer enough. This panel explored why identity-first strategies are losing relevance in today’s fragmented landscape—and how personified, context-aware models drive performance without relying on unstable signals or intrusive tracking.
"Precision marketing used to mean chasing identity. Today, it means understanding behavior, context, and consent,” said Alexander Stone.
- From Ads to Answers: How AI Will Reshape Advertising in the Next 18 Months
- Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB
- Jonathan Roberts, Chief Innovation Officer, Dotdash Meredith
- Rémi Prevost, CTO, Happydemics
- Thomas Bernal, SVP, Go-To-Market, Ogury
AI isn’t coming—it’s already transforming how consumers discover, decide, and buy. From ChatGPT to Gemini, new AI assistants are becoming the gatekeepers of attention. This session explored how AI is redefining performance, the growing importance of context and utility, and what marketers must do now to stay relevant in this shifting ecosystem.
“The question is no longer where the ad appears—it’s how the brand stays present when discovery is AI-curated,” said Sheryl Goldstein.
- Conscious by Design: Effective Advertising That Works for Everyone
- Harriet Kingaby & Jake Dubbins, Co-Founders, Conscious Advertising Network (CAN)
- Samir Chabab, VP, Global Field Marketing, Ogury
This conversation unpacked how advertising can drive both commercial success and societal progress. As privacy, inclusivity, and sustainability become business imperatives—not just buzzwords—panelists introduced CAN’s new Guiding Principles and offered actionable insights for brands looking to lead responsibly without sacrificing performance.
“Advertising doesn’t just reflect culture - it shapes it. We have both the tools and the responsibility to make that influence count,” shared Harriet Kingaby.
Ogury One: Future-Proof Activation at Your Fingertips
Our suite wasn’t just a place to talk—it was a space to see real innovation in action. Guests got hands-on with Ogury One, our innovative platform, which empowers agencies and brands to seamlessly plan, activate, and optimize campaigns with Personified Advertising.
Connection Meets Celebration
Of course, it wouldn’t be Cannes without a celebration. From our exclusive opening party to curated happy hours, we connected with partners old and new in our suite overlooking the Mediterranean.
Whether discussing the future of addressability over breakfast or clinking glasses as the sun set over Cannes, we created space for ideas to flourish—and partnerships to grow.
And while the atmosphere was festive, the conversations were focused. Again and again, a shared theme emerged: advertising must evolve to meet the moment.
- It must perform, but without compromising privacy.
- It must scale, but without losing relevance.
- It must innovate, but never at the cost of integrity.
Until Next Year…
Thank you to everyone who joined us at Ogury à Cannes 2025. Whether you attended a panel, connected with our team, or simply stopped by for a glass of rosé—we’re grateful for your time and your ideas.
Want to dive deeper into Ogury’s approach? Get in touch with our team—we’d love to continue the conversation.
À l’année prochaine, Cannes.
