Visa encourages consumers to shop local with video campaign

Visa wanted to encourage people globally to think
about the positive impact their shopping can have on
their communities when consciously choosing to buy
from local shops and independent micro-merchants.
For its campaign in Italy, Visa needed a strong mobile
branding partner.

By partnering with Ogury, Visa and its media agency
Starcom were able to identify and reach its ideal audiences in Italy. Ogury’s proprietary format
Brand Exclusive Ad Chooser created a positive brand experience, and enabled campaign
performance to be measured accurately and precisely.with an Ogury tailored solution.