Unlock Precision with Ogury Brand Index 2024

Understanding where your brand stands and how it can improve is more critical than ever to getting ahead in this competitive landscape. The Ogury Brand Index, (OBI), an in-market stand-alone survey powered by the world’s first brand index for a 100% mobile audience, is now available across thirteen key business categories. This powerful tool is designed to empower brands with comprehensive insights into their market positioning, strengths, and areas for improvement. 

Ogury Brand Index offers a clear and unbiased view of how brands stack up against the competition. Using strategic survey questions, OBI can track how a brand is perceived against 4 of its main competitors in the market across key values, such as Trustworthy, Innovative, Sustainability, and Authenticity. Key values are tailored for each category, ensuring an accurate reflection of consumers. 

Our Methodology

• Global Coverage: Ogury has analyzed over 250 brands across the globe to expand OBI across 13 business categories to identify the most recurring brand values of each brand category.

• Industry Segmentation: Our analysis spans multiple industries, including Personal Care, Food & Drink, Health & Wellness, Automotive, Tech, Entertainment, Travel, Sports, and Finance. 

• Comprehensive Analysis: Leveraging social media, brand websites, and audience sentiments to decode nuanced brand values across 6 geographies.  

• Value Identification: Using AI, over 900 brand values were identified and categorized. 

Features and Benefits

Ogury Brand Index stands out with several unique features:

• Live Surveys: Conducted with real consumers, this user-declared data ensures genuine and accurate data, free from biases. 

• Unsimulated: Providing real world insights, unlike simulated consumption situations that can skew results. 
• Non-incentivized: Participation is voluntary, adhering to the highest marketing research standards.
  

Top Industries

Ogury Brand Index now covers some of the top industries:

• Personal Care: Beauty (Cosmetics, Skincare, Haircare)

• Food & Drink:  Soft drinks, Alcoholic drinks, Energy drinks, Processed foods, Baby foods

• Health & Wellness: Oral Care, Vitamins/Supplements 

• Automotive Sedan: Family, City, Compact, Wagon

• Automotive SUV: Compact, Crossover, Off-road

• Tech Hardware: Tablets, Smartphones, Smart devices

• Pet: Nutrition, Food

• Tech Software: Operating Systems, Productivity, Creative, B2B, Cloud

• Entertainment: Video Streaming, Music

• Travel: Airlines, Hotels, OTAs

• Sports: Fashion, Shoes, Accessories, Teams, Clubs

• Finance: Banks, Investment, Fintech, Insurance 
• Baby: Nutrition, Food

Ogury Brand Index was meticulously crafted to empower brands with the ability to analyze their equity against their main competitors in a given key market. By offering a deep insight into consumer brand perception, OBI helps brands understand their positioning across their category and helps identify opportunities for future growth and unique competitor differentiation. 

Chris Bize, Chief Data and Insights Officer and Head of our Creative Studio, encapsulates the essence of OBI: “Unlocking the power of audience insights, Ogury Brand Index redefines brand intelligence across thirteen key industries, setting a new standard for comprehensive, data-driven analysis.”

Ogury Brand Index is more than just a tool: It is a strategic asset that empowers brands to achieve their full potential. With its unique features, unbiased data, and comprehensive insights, OBI is poised to revolutionize how brands understand and improve their market standing.