The Road Ahead in Adtech: Ogury’s Inaugural NYC Executive Summit

Last week, Ogury launched the start of our Global Executive Summit event series. Centered around great conversations, networking opportunities and insightful content, we kicked it off in New York City, discussing essential topics currently consuming the adtech industry. Among them were privacy concerns and the cookieless landscape, data strategies and the impact of creative, and much more.

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Held on May 8th, this invite-only event drew over 125 attendees from organizations such as Publicis, Hearst, Starcom, Gannett, Dotdash Meredith, Nasdaq, Wells Fargo, Ogilvy, to name but a few. It kicked off with a keynote address from Geoffoy Martin, Chief Executive Officer at Ogury, who discussed a clear path forward for brands, agencies, and publishers in an era of cookieless environments. He offered strategic insights and actionable approaches to safeguard privacy, leverage data effectively and foster meaningful connections with audiences.

The other notable sessions throughout the event included:

  • The CMO Perspective: Deep Dive into the Cookieless Landscapes, AI Integration and Privacy Protocols,” featuring Robert Wheeler, Chief Marketing Officer at GroupM and Anthony Flaccavento, General Manager Americas at Ogury. They dove deep into the complexities of a cookieless digital landscape, the impact and integration of AI and more robust privacy protocols.
  • Reimagining Digital Advertising: Strategies for Publishers to Reinvent their Business Models,” featuring a panel of experts including Jeff Olson, SVP Revenue Operations at Apartment Therapy Media, Felix Zeng, Head of Programmatic at Weather, Chandra Cirulnick, Vice President, Global Supply Partnerships at Yahoo, Justin Barton, Senior Vice President of Digital Strategy and Partnerships at Black Enterprise, and Jon Matthews, Vice President Publisher Partnerships Americas at Ogury, who discussed the challenges and opportunities reshaping the publisher landscape. 
  • Capturing Attention: Exploring the Intersection of Digital Advertising and Creative Impact,” covered how digital advertising and creativity intersect to capture consumer attention. It featured Pam Zucker, Chief Strategy Officer, IAB; Stephanie Eisenberg, Vice President, Advance Video and Agency Partnerships, Horizon; Alaina Pollock, Vice President, Global Partnerships, Dentsu; and Michelle D'Alba, Senior Sales Director, Ogury. With discussions on the latest trends, strategies and technological advancements, our panelists covered what drives the creation of impactful and memorable advertising experiences. 
  • Unlocking Consumer Trust: Harnessing the Power of Zero-Party Data and Owned Surveys in Modern Marketing,” where Ogury’s Vice President of Product Marketing, Christina Fanelli, delved into the concept of zero-party data. 
  • Tech Spotlight: Building a Privacy-First platform - Bringing Personified Advertising to Life,” where Ogury’s Chief Technology Officer, Wilfried Schobeiri, showcased how Ogury brings to life its persona offering, powering a privacy-first and unique technology in the market.

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The NYC Executive Summit marked the beginning of an ambitious series of global events aimed at equipping the adtech industry with the knowledge and strategies necessary to navigate privacy and the effective use of creative and data. Interested in attending our next event? Sign up to our newsletter to learn about the latest news, events, thought leadership pieces, and actionable insights to help you stay ahead in this new era of privacy.