Ogury’s Ralph Lauren Campaign Shortlisted at The Drum Awards for Marketing Americas

We’re proud to share that our Ralph Lauren campaign, in collaboration with Publicis Media, has been shortlisted in the Data/Insight category at The Drum Awards for Marketing Americas. This accolade highlights the powerful role of advanced data technology and ethical insights in shaping today’s digital advertising landscape.

During the 2024 Olympic Games, our campaign enabled Ralph Lauren to reach key audiences by leveraging Ogury’s Personified Advertising technology and exclusive zero-party data. This allowed us to deliver tailored, high-impact creatives to consumers with clear intent and interest—all while respecting their privacy.

The Drum Awards celebrate marketing that moves the needle, and we’re honored to be recognized alongside so many innovative brands and agencies pushing the boundaries of what’s possible.

A big thank you to our partners at Ralph Lauren and Publicis Media, and congratulations to all this year’s finalists.

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