Ogury’s Campaign for Ralph Lauren Shortlisted at the Campaign Tech Awards 2025

We’re excited to announce that our campaign for Ralph Lauren, in partnership with Publicis Media, has been shortlisted for Best Use of Data - Retail at the Campaign Tech Awards 2025. This recognition reflects the cutting-edge approach we bring to advertising, combining our advanced data technology with a strong commitment to consumer privacy.

During the 2024 Olympic Games, our campaign successfully reached key audiences by leveraging Ogury’s Personified Advertising technology and exclusive zero-party data. This enabled us to deliver tailored, high-impact creatives to consumers with clear intent and interest, without relying on personal data. 

This year’s jury—composed of leading experts in marketing, media, and technology—recognizes the most innovative and impactful work in the industry, making Ogury’s shortlisting a testament to the power of privacy-safe data strategies in advertising.

Thank you to our partners at Ralph Lauren and Publicis Media—and congratulations to all the finalists. We’re honored to be in such inspiring company.

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