Ogury Wins Best Use of Data at The Digiday Awards Europe

Ogury continues to stand out for its industry-leading advertising solutions anchored in privacy with our latest award win at The Digiday Awards Europe. Winning the Best Use of Data category for our work with VISA for the 2022 World Cup, Ogury was awarded for the most successfully achieved campaign goals through the innovative use of data. 

Thanks to Ogury’s Personified Advertising technology, which delivers targeting based on personas and the destinations where they consume content instead of the individual users themselves, VISA was able to engage with its audiences at scale on the websites and apps they consume the most.

In the words of Fouad Hachani, Head of Digital Social Media and Brand Content at VISA: “Since we started working together in 2018, Ogury has been a trusted partner in delivering superior results for each of our campaigns. Their technology is completely independent of advertising identifiers and aligns perfectly with the cookieless and ID-less shift VISA has already made. With Personified Advertising, we were able to reach football fans across generations and engage them in an impactful, yet non-intrusive way throughout the World Cup. Thanks to partners like Ogury, we can deliver fully ID-less and cookieless campaigns, while achieving fantastic results.”

The Digiday Awards Europe is a prestigious competition organized by one of the most respected trade publications in the industry, recognizing companies, campaigns and technologies modernizing European media and marketing. In 2023, its panel of industry-leading judges from companies such as Edelman UK, Buzzfeed, Euronews and Dazed Media evaluated hundreds of entries to identify the most innovative work. Alongside Ogury and VISA, the awards honored industry-leading brands and agencies such as UBS, Puig, Pepsi, Mattel and OMD (See the complete list of winners.)

We want to thank VISA and Starcom for their collaboration on this campaign, and congratulations to all the Ogurians who’ve participated in delivering this successful campaign.

Watch this space for more updates on our award-winning journey, and while you’re here, subscribe to our newsletter for the latest insights, trends, and thought leadership.