Ogury is thrilled to announce that we have cinched two golds at Les Trophées de l’Innovation Publicitaire in both the Mobile Video and Online Video categories. These prestigious accolades recognize trailblazers who harness digital innovations to redefine media and advertising strategies.
The official awards ceremony was held on April 23 in Paris, bringing together industry leaders and innovators. This year’s jury, composed of 30 influential marketing and advertising decision-makers from renowned organizations like Orange, Stellantis, SNCF Connect & Tech, M6 Publicité, Figaro Media, and 20 Minutes, was captivated by Ogury’s approach to privacy-friendly advertising.
For the Mobile & Video category, La Redoute, in partnership with Blue 449, worked with Ogury to engage fashion and home decor enthusiasts in a non-intrusive manner during spring – a time when these audiences look to renew their wardrobes and interiors. The brand leveraged this partnership to introduce its latest products to women passionate about fashion and decoration without collecting their personal data.
As for the Online Video category, Puig and Starcom enlisted Ogury’s expertise during the highly competitive winter holiday season to spotlight Rabanne, one of the company’s brands, and engage with consumers in search of the perfect gift while respecting their privacy.
For both of these campaigns, our innovative tech and unique ad formats helped our clients reach their target audiences effectively without compromising privacy.
See the complete list of winners.
A heartfelt thanks to La Redoute, Puig, Blue 449, Starcom, and our employees, whose dedication and efforts made these victories possible.
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