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Ogury Collaborates with Unity LevelPlay to Enhance Mobile Game Advertising

Written by Nikki Fabrizio | Jan 13, 2025 7:27:10 PM

Ogury is thrilled to announce our strategic collaboration with Unity LevelPlay, a leading in-app monetization platform. As a certified bidder on Unity LevelPlay, Ogury is unlocking the untapped potential of gaming advertising, creating unparalleled opportunities for advertisers and publishers in this rapidly growing $320 billion industry, as reported by Dentsu.

Leveling Up: Gamers Are a Top Audience 

With a massive audience of 1.71 billion players, as shown by Statista, mobile gaming offers unparalleled advertising opportunities. Ogury and Unity LevelPlay’s collaboration delivers seamless access to immersive, high-performing ad environments.

Gaming delivers unparalleled user engagement. Players are actively participating in their experiences, not just passively consuming content, offering a unique advertising environment. EMarketer shows that globally, internet users spend an average of an hour a day gaming, offering sustained opportunities for impactful messaging. This level of engagement translates into exceptional metrics for viewability and attention: intrinsic ads, for example, drive 143% more attention than traditional online ads, according to a Dentsu study. 

Empowering Advertisers with Advanced Targeting and Creative Excellence

Gaming audiences aren’t limited to the traditional idea of “gamers.” They span a wide range of demographics and behaviors, offering advertisers a rich and varied audience. Through Unity LevelPlay’s In-App Bidding, Ogury delivers access to premium gaming audiences. 

Unlike traditional targeting methods, Ogury’s Personified Advertising model uses exclusive surveys to qualify audiences, which are leveraged into anonymized personas that ensure privacy while unlocking precise audience insights. This model is exceptionally rare in in-app advertising, where many still rely on personal data to power ad targeting. By identifying and targeting complementary personas across environments - including in-app - we help advertisers deliver the right messages to the right audience at the right time. 

Ogury’s creative capabilities elevate campaign performance through engaging and visually stunning ads. Our ad formats are designed to captivate and engage, featuring rich media options optimized for interaction. 

A Power-Up for Publishers 

Since 2014, Ogury has been at the forefront of in-app advertising, delivering premium campaigns for the world’s largest gaming studios. As a certified bidder on Unity LevelPlay, we are enhancing our connective capabilities and making it easier for publishers to leverage our demand. With demand from the world's largest advertisers, publishers can tap into a future-proofed solution designed to monetize effectively, even in ID-less environments. 

Ogury’s high-quality, brand-safe ad placements are further elevated by our user-friendly formats that seamlessly integrate into the content experience. This collaboration with Unity LevelPlay is pivotal in enabling publishers to put more bidders in competition, unlock incremental revenue and maximize the monetization potential of their inventory. 

This collaboration represents just the beginning of Ogury’s journey to redefine in-game advertising. We’re committed to innovating and driving growth for advertisers and publishers for years to come.

Interested in learning more? Explore how Ogury and Unity LevelPlay can transform your campaigns today.