We’re thrilled to share that Ogury has won two prestigious awards at Les Trophées de l’Innovation Publicitaire for our campaign with Ralph Lauren and Publicis Media: the Online Advertising – Cookieless Targeting award and the highly coveted Special Jury Prize. These accolades celebrate the most impactful and forward-thinking advertising strategies, and we’re proud to be recognized for the third consecutive year.
This edition’s jury—comprised of 20 top marketing and advertising decision-makers from leading organizations like Decathlon, Disneyland Paris, Sodexo and Stellantis—was especially impressed with our approach, proving that effective advertising doesn't have to compromise user privacy.
Our campaign connected the brand with key audiences during the 2024 Olympic Games. Powered by Ogury’s Personified Advertising technology and exclusive zero-party data, it delivered high-impact creatives to users with proven intent and interest, without relying on cookies or advertising IDs. The result? Elevated engagement and a meaningful brand experience that aligned perfectly with Ralph Lauren’s luxury positioning.
The Special Jury Prize further highlights the campaign’s standout strategic execution and performance, underscoring what’s possible when technology, creativity, and innovation come together within a privacy-focused framework.
A huge thank you to our partners at Ralph Lauren and Publicis Media—and congratulations to all of the winners. We’re honored to be in such inspiring company.
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