Ogury and PÚBLICO Partner to Bring Personified Advertising to Portugal

Ogury is thrilled to announce an exciting new partnership with PÚBLICO, one of the most renowned newspapers in Portugal. As Ogury’s exclusive sales house in the country, PÚBLICO will bring our innovative and privacy-safe advertising solutions to the market, enabling Portuguese advertisers to run impactful and high-performing campaigns at scale, while ensuring consumers’ privacy.

In an industry dealing with signal loss and lack of addressability, this partnership will allow brands and agencies in Portugal to leverage Ogury’s exclusive zero-party data and target Ogury’s personas instead of tracking consumers. This collaboration will also enable PÚBLICO to explore new advertising revenue streams and deliver more relevant and engaging ads to its readers. Ogury will equip PÚBLICO with advanced solutions to target, measure, and optimize campaigns, ensuring on-target reach at scale. 

Daniel Gozlan, Ogury’s Country Director for Spain, shared, “Partnering with PÚBLICO, one of Portugal’s leading publishers, is a major step in expanding our presence in Southern Europe. This collaboration opens new opportunities for advertisers across the Portuguese market and we’re excited to make a significant impact together.”

João Pereira, Commercial Director of PÚBLICO, said, “This partnership is a key step in evolving our digital strategy and offering brands high-performing advertising solutions. Ogury’s extensive experience in large-scale digital advertising, with a presence in 19 countries, will help us strengthen our market position and expand the reach of our digital offerings by enabling local advertisers to also run international campaigns.”