Microsoft employs Ogury’s targeting technology to attract students and families

As more and more people are working and studying from home
in Italy, Microsoft wanted to showcase its new Microsoft Complete
Protection plan. The tech giant had a precise target: students and
families interested in buying a new personal computer.
Partnering with Ogury, Microsoft and its media agency iProspect
were able to reach the right audience with impactful CPC multi-format
ad campaigns that lifted brand awareness.