Ogury Expert Sessions: Heather Carver, Freestar
In this week’s episode, Heather Carver, Chief Revenue Officer at Freestar, dives deep into the rise of bid requests that publishers have been sending to Supply-Side Platforms over recent years and explores how this explosion of bid requests has led SSPs to adopt more stringent filtering and constraining methods.
It’s now more important than ever for publishers to choose the right partners in order to send the proper signals and ensure they get the best return on their assets while delivering exactly what buyers are looking for.
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