Ogury Expert Sessions: Hanne Tuomisto-Inch & Alex Cone, Google

In this week’s episode, Hanne Tuomisto-Inch, Director of Privacy Partnerships EMEA, and Alex Cone, Privacy Sandbox Product Manager at Google, discuss the need to embrace new privacy-preserving technologies. Third-party cookies have been the backbone of ad tech solutions, but the industry is now transitioning to a model based on a portfolio of different signals. Building a more private internet is a shared responsibility, requiring collaboration, testing, and innovation to ensure a secure future.