Ogury Expert Sessions: Giovanna Loi, Costa Crociere

In this week’s episode, Giovanna Loi, Vice President of Global Marketing Customer Experience Innovation at Costa Crociere, reveals their game-changing strategy for capturing consumer attention. Giovanna shares how Costa Crociere uses data and insights to target the right audience in a privacy-safe manner, ensuring they prioritize quality over quantity. Building on these insights, they craft compelling stories that captivate and engage consumers.