It’s clear - modern consumers care about sustainability. A 2023 study by NielsenIQ found that 78% of US consumers say that a sustainable lifestyle is important to them. How can brands and agencies ensure they’re reaching this audience and their diverse passions regarding sustainability?
With Ogury’s Personified Advertising, over 200 personas are available to activate across various topics, including sustainability. Check out our infographic below to discover our distinct personas focused on eco-consciousness, from those prioritizing sustainable investments to those seeking eco-friendly transportation options. Explore top audience interests, peak activity times, and top keywords associated with these groups - as well as some examples of Ogury’s exclusive survey questions used to build these personas. No matter the industry, understanding these insights can help connect with these growing audience segments.
